The current problems with the Affordable Care Act's health insurance exchanges should not deter doctors and medical practices from creating marketing strategies that focus specifically on the newly insured. These new and soon-to-be insured consumers differ in some fundamental ways from those currently covered, and these differences will be reflected in how their doctors and care providers are chosen.
The statistics are interesting and telling: According to a Kaiser Commission on Medicaid and the Uninsured study, 60 percent of the uninsured population is made up of childless adults and of these, 41 percent are under 35 years of age. In general, patients under 35 are notorious for their lack of loyalty to both doctors and hospitals and for their willingness to make a switch under the least provocation. -
Read Raquel Baldelomar's complete blog article posted December 17, 2013 in Physicians Practice online magazine, to learn more about this technology-focused, younger and newly insured patient and how to attract them to your practice and keep them as a patient.
Raquel Baldelomar is founder and managing director of Quaintise, a healthcare marketing, advertising, public relations, and business development agency, with offices in Los Angeles and Scottsdale, Ariz. E-mail her here.